Bullion is often a long-term investment. Families hand it down from generation to generation. Gold bullion, gold coins are the most convenient, and safest way to physically invest in gold.
One of popular Turkish wedding gift tradition is the use of special gold coins that are used as gifts during wedding ceremonies. Also gold coins are traditional newborn baby gifts with either a blue or a pink bow attached for the baby. When Aria was born my family and friends gave us gold coins blue bow attached :)